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Whatever You And Your Team Decide Your New Brand Will Stand For, Deliver On That Promise. That's The Only Way You'll Ever Control Your Brand. And Beware: Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will.
-Richard Branson
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Whatever You And Your Team Decide Your

Richard Branson
Whatever You And Your Team Decide Your New Brand Will Stand For, Deliver On That Promise. That's The Only Way You'll Ever Control Your Brand. And Beware: Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will.
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