All Good Strategy Eventually Degenerates Into Work.

[t]hroughout The Ages To Be Educated Meant To Be Unproductive.... Our Word "school" - And Its Equivalent In All European Languages - Derives From A Greek Word Meaning "leisure.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

The Greatest Challenge To Organizations Is The Balance Between Continuity And Change. You Need Both. At Different Times, The Balance Is Slightly More Over Here, Or Slightly More Over There, But You Need Both. And Balance Is Basically The Greatest Task In Leadership. Organizations Have To Have Continuity, And Yet If There Is Not Enough New Challenge, Not Enough Change, They Become Empty Bureaucracies, Awfully Fast.

The Task Of Leadership Is To Create An Alignment Of Strengths So Strong That It Makes The System's Weaknesses Irrelevant.

Replace Your Pursuit Of Success With The Pursuit Of Contribution.