What The Advertiser Needs To Know Is

The Idea Of Taking What People Call The 'entertainment Culture' As A Focus Of Study, Including Historical Perspective, Is Not A Bad Idea.

I Do Not Mean To Imply That Television News Deliberately Aims To Deprive Americans Of A Coherent, Contextual Understanding Of Their World. I Mean To Say That When News Is Packaged As Entertainment, That Is The Inevitable Result. And In Saying That The Television News Show Entertains But Does Not Inform, I Am Saying Something Far More Serious Than That We Are Being Deprived Of Authentic Information. I Am Saying We Are Losing Our Sense Of What It Means To Be Well Informed.

The Problem In The 19th Century With Information Was That We Lived In A Culture Of Information Scarcity, And So Humanity Addressed That Problem Beginning With Photography And Telegraphy And The - In The 1840s. We Tried To Solve The Problem Of Overcoming The Limitations Of Space, Time, And Form.

Computers Are Merely Ingenious Devices To Fulfill Unimportant Functions. The Computer Revolution Is An Explosion Of Nonsense.

Tv Serves Us Most Usefully When Presenting Junk-entertainment; It Serves Us Most Ill When It Co-opts Serious Modes Of Discourse - News, Politics, Science, Education, Commerce, Religion.