What People Are Afraid Of Isn't Failure.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

Being An Artist Isn't A Genetic Disposition Or A Specific Talent. It's An Attitude We Can All Adopt. It's A Hunger To Seize New Ground, Make Connections, And Work Without A Map. If You Do Those Things, You're An Artist.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.