What People Are Afraid Of Isn't Failure.

Design Is The Last Great Competitive Advantage.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

Be Personal. Be Relevant. Be Specific.

At The Age Of Four, You Were An Artist. And At Seven, You Were A Poet.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.