We Will Never-and I Mean Never-turn Our

I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.

Good Results Is Not An Entitlement. It Has To Be Earned And Earned Each Individual Working Day Via The Lens Of Humility.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.

Great Companies That Build An Enduring Brand Have An Emotional Relationship With Customers That Has No Barrier. And That Emotional Relationship Is On The Most Important Characteristic, Which Is Trust.

My Mother Taught Me Something At A Young Age - She Said 'you Are The Company You Keep.' To Define Yourself By Some Label Or Some Level Of Resources - That's Pretty Shallow.