We Will Never-and I Mean Never-turn Our

We Would Take Something Old And Tired And Common - Coffee - And Weave A Sense Of Romance And Community Around It. We Would Rediscover The Mystique And Charm That Had Swirled Around Coffee Throughout The Centuries.

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.

There Are Moments In Our Lives When We Summon The Courage To Make Choices That Go Against Reason, Against Common Sense And The Wise Counsel Of People We Trust. But We Lean Forward Nonetheless Because, Despite All Risks And Rational Argument, We Believe That The Path We Are Choosing Is Right And Best Thing To Do. We Refuse To Be Bystanders, Even If We Do Not Know Exactly Where Our Actions Will Lead.

More Than Anything Else, Technology Will Pave The Way For Innovative Change At Starbucks. The Bulk Of Starbucks' Innovation Over The Next Several Years Will Be Technology-focused.

Success Is Best When Its Shared