We Will Never-and I Mean Never-turn Our

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.

Customers Don't Always Know What They Want. The Decline In Coffee-drinking Was Due To The Fact That Most Of The Coffee People Bought Was Stale And They Weren't Enjoying It. Once They Tasted Ours And Experienced What We Call "the Third Place" ... A Gathering Place Between Home And Work Where They Were Treated With Respect.. They Found We Were Filling A Need They Didn't Know They Had.

But When You Really Believe-in Yourself, In Your Dream-you Just Have To Do Everything You Possibly Can To Take Control And Make Your Vision A Reality. No Great Achievement Happens By Luck.

Sports Was A Great Equalizer. It Didn't Have Color. It Didn't Matter Whether You Were Rich Or Poor, Black Or White. It Really Shaped Me In Many Ways To Be Able To Deal With A Lot Of Different Personalities And Different Cultures. Sports Were The Common Thread.

We Want Passion For Our Business.. Workers Who Can Interpret And Execute Our Mission, Who Want To Build A Career, Not Just Take A Temporary Job.