We Should Be Focusing On Building Things

It's Very Hard To Fail Completely, If You Aim High Enough.

Find The Leverage In The World So You Can Be Truly Lazy.

One Of Our Big Goals In Search Is To Make Search That Really Understands Exactly What You Want, Understands Everything In The World. As Computer Scientists, We Call That Artificial Intelligence.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Always Deliver More Than Expected.