We Only See What We Look At.

The Camera Relieves Us Of The Burden Of Memory.

The Relation Between What We See And What We Know Is Never Settled. Each Evening We See The Sun Set. We Know That The Earth Is Turning Away From It. Yet The Knowledge, The Explanation, Never Quite Fits The Sight.

A Peasant Becomes Fond Of His Pig And Is Glad To Salt Away Its Pork. What Is Significant, And Is So Difficult For The Urban Stranger To Understand, Is That The Two Statements Are Connected By An And Not By A But.

Advertising Is Not Merely An Assembly Of Competing Messages; It Is A Language Itself Which Is Always Being Used To Make The Same General Proposal

Every Painted Image Of Something Is Also About The Absence Of The Real Thing. All Painting Is About The Presence Of Absence.