We Notice What We Choose To Notice.

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

You Can't Control Other People, And Giving Them The Power To Decide If You Will Continue To Produce Good Work Is Foolish.

The Universal Truth Is Beyond Question-the Only People Who Excel Are Those Who Have Decided To Do So.

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.