We Notice What We Choose To Notice.

More Process, Less Innovation. More Operations, Less Innovation. More Management, Less Innovation. More Entrepreneurs, More Innovation.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.