We Make Choices And Are In Turn

It's Always A Thrilling Experience To Go Into A Place That Offers You A Lot Of Choice. You Know It's Like It Reminds You Of When You're A Kid And You Go To The Amusement Park And Whether It Be Disneyworld Or Six Flags You Know That Thrilling Moment When You First Enter And You Know You've Got All These Possibilities For The Day And It's Really A... It's A Wonderful Feeling.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.

I Pick What Are My Priorities And I Limit Those Priorities To Less Than Five In My Life And Really In Those Particular Areas Put In The Energy To Try To Make Good Choices.

I Think I Was Always Informally Thinking About Choice From When I Was A Very Young Child Because I Was Born To Sikh Immigrant Parents, So I Was Constantly Going Back And Forth Between A Sikh Household And An American Outside World, So I Was Going Back And Forth Between A Very Traditional Sikh Home In Which You Had To Follow The Five K's.

We Either Put Out 6 Different Flavors Of Jam Or 24 Different Flavors Of Jam And We Looked At 2 Things. First, In What Case Were People More Likely To Buy A Jar Of Jam?