We Make Choices And Are In Turn

You Know, Whether It Be Humans Or Animals. So Even Humans - Before We Can Speak Or We Can Understand A Baby's Cognition - They're Already Showing Us Signs That They Want Choice.

So It Was Constantly Going Back And Forth Between These Two Cultures That Kept Raising The Question, Well, How Important Is Personal Freedom? And I Think That Has Always Been Of Interest To Me.

Being A Sikh Meant Having To Do What Mom And Dad Said, And Going To Temple, And Mom And Dad Choosing Who I Would Marry. But Going To An American School Taught Me That I Was The One Who's Supposed To Make Those Choices.

About 60% Of The People Stopped When We Had 24 Jams On Display And Then At The Times When We Had 6 Different Flavors Of Jam Out On Display Only 40% Of The People Actually Stopped, So More People Were Clearly Attracted To The Larger Varieties Of Options, But Then When It Came Down To Buying, So The Second Thing We Looked At Is In What Case Were People More Likely To Buy A Jar Of Jam. What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

First-generation Children Were Strongly Influenced By Their Immigrant Parents' Approach To Choice. For Them, Choice Was Not Just A Way Of Defining And Asserting Their Individuality, But A Way To Create Community And Harmony By Deferring To The Choices Of People Whom They Trusted And Respected.