The Market And The Consumer And Idea

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

Plans Are Great, But Missions Are Better.

Skepticism Doesn't Help You Hear.

The Market ... Demands A Signal From You That You're Serious, Powerful, Accepted, And Safe.