The Market And The Consumer And Idea

The Universal Truth Is Beyond Question-the Only People Who Excel Are Those Who Have Decided To Do So.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

Seeing, Despite The Name, Isn’t Merely Visual.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.