We Like To Believe We Can Break

Win Small, Win Early, Win Often.

The Single Biggest Reason Companies Fail Is They Overinvest In What Is, As Opposed To What Might Be.

Whatever You Shoot Is Dead For A While Before It Starts To Stink. The Same Goes For Strategies. How Many Organizations Carry This Dead Thing Around With Them, Unaware Of Its Irrelevancy Until It Is Too Late?

Truth Be Told, There Are Lots Of Companies That Provide Exemplary Phone Support. Directv, Virgin America And Apple Are A Few That Regularly Exceed My Expectations.

I Don't Know Whether The Universe Contains Any Evidence Of Intelligent Design, But I Can Assure You That Thousands Of Everyday Products Do Not.