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We Have Found That Companies Need To Speak A Common Language, Because Some Of The Suggested Ways To Harness Disruptive Innovation Are Seemingly Counter-intuitive. If Companies Don't Have That Common Language, It Is Hard For Them To Come To Consensus On A Counter-intuitive Course Of Action.
-Clayton Christensen
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We Have Found That Companies Need To

Clayton Christensen
We Have Found That Companies Need To Speak A Common Language, Because Some Of The Suggested Ways To Harness Disruptive Innovation Are Seemingly Counter-intuitive. If Companies Don't Have That Common Language, It Is Hard For Them To Come To Consensus On A Counter-intuitive Course Of Action.
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