We Govern What The Public Think About.

The Three Main Elements Of Public Relations Are Practically As Old As Society: Informing People, Persuading People, Or Integrating People With People. Of Course, The Means And Methods Of Accomplishing These Ends Have Changed As Society Has Changed.

The Best Defense Against Propaganda: More Propaganda.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of. This Is A Logical Result Of The Way In Which Our Democratic Society Is Organized. Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

The American Motion Picture Is The Greatest Unconscious Carrier Of Propaganda In The World Today. It Is A Great Distributor For Ideas And Opinions. The Motion Picture Can Standardize The Ideas And Habits Of A Nation. Because Pictures Are Made To Meet Market Demands, They Reflect, Emphasize And Even Exaggerate Broad Popular Tendencies, Rather Than Stimulate New Ideas And Opinions. The Motion Picture Avails Itself Only Of Ideas And Facts Which Are In Vogue. As The Newspaper Seeks To Purvey News, It Seeks To Purvey Entertainment.