We Govern What The Public Think About.

This Is An Age Of Mass Production. In The Mass Production Of Materials A Broad Technique Has Been Developed And Applied To Their Distribution. In This Age, Too, There Must Be A Technique For The Mass Distribution Of Ideas.

The Invisible Government Tends To Be Concentrated In The Hands Of The Few Because Of The Expense Of Manipulating The Social Machinery Which Controls The Opinions And Habits Of The Masses. To Advertise On A Scale Which Will Reach Fifty Million Persons Is Expensive. To Reach And Persuade The Group Leaders Who Dictate The Public's Thoughts And Actions Is Likewise Expensive.

The Best Place To Find Things: The Public Library.

If We Understand The Mechanism And Motives Of The Group Mind, It Is Now Possible To Control And Regiment The Masses According To Our Will Without Them Knowing It.

The Normal School Should Provide For The Training Of The Educator To Make Him Realize That His Is A Twofold Job: Education As A Teacher And Education As A Propagandist.