We Govern What The Public Think About.

The Conscious And Intelligent Manipulation Of The Organised Habits And Opinions Of The Masses Is An Important Element In Democratic Society. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.

The Best Place To Find Things: The Public Library.

We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.

It Is Not Necessary For The Politician To Be The Slave Of The Public's Group Prejudices, If He Can Learn How To Mold The Mind Of The Voters In Conformity With His Own Ideas Of Public Welfare And Public Service. The Important Thing For The Statesman Of Our Age Is Not So Much To Know How To Please The Public, But To Know How To Sway The Public. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.