We Feel Certain That The Extraterrestrial Message

There's Something Nearly Mystical About Certain Words And Phrases That Float Through Our Lives. It's Computer Mysticism. Words That Are Computer Generated To Be Used On Products That Might Be Sold Anywhere From Japan To Denmark - Words Devised To Be Pronounceable In A Hundred Languages. And When You Detach One Of These Words From The Product It Was Designed To Serve, The Words Acquires A Chantlike Quality.

In This Country There Is A Universal Third Person, The Man We All Want To Be. Advertising Has Discovered This Man. It Uses Him To Express The Possibilities Open To The Consumer. To Consume In America Is Not To Buy; It Is To Dream. Advertising Is The Suggestion That The Dream Of Entering The Third Person Singular Might Possibly Be Fulfilled.

How Strange It Is. We Have These Deep Terrible Lingering Fears About Ourselves And The People We Love. Yet We Walk Around, Talk To People, Eat And Drink. We Manage To Function. The Feelings Are Deep And Real. Shouldn't They Paralyze Us? How Is It We Can Survive Them, At Least For A Little While? We Drive A Car, We Teach A Class. How Is It No One Sees How Deeply Afraid We Were, Last Night, This Morning? Is It Something We All Hide From Each Other, By Mutual Consent? Or Do We Share The Same Secret Without Knowing It? Wear The Same Disguise?

It Is So Much Simpler To Bury Reality Than It Is To Dispose Of Dreams

Eye Contact Was A Delicate Matter. A Quarter Second Of A Shared Glance Was A Violation Of Agreements That Made The City Operational.