We Do Not Need To Teach Students

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

Why Waste A Sentence Saying Nothing?