We Are Dominated By The Relatively Small

The Engineering Of Consent Is The Very Essence Of The Democratic Process, The Freedom To Persuade And Suggest.

The Minority Has Discovered A Powerful Help In Influencing Majorities. It Has Been Found Possible So To Mold The Mind Of The Masses That They Will Throw Their Newly Gained Strength In The Desired Direction. In The Present Structure Of Society, This Practice Is Inevitable. Whatever Of Social Importance Is Done Today, Whether In Politics, Finance, Manufacture, Agriculture, Charity, Education, Or Other Fields, Must Be Done With The Help Of Propaganda. Propaganda Is The Executive Arm Of The Invisible Government.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of. This Is A Logical Result Of The Way In Which Our Democratic Society Is Organized. Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

Men (people) Are Rarely Aware Of The Real Reasons Which Motivate Their Actions.

Any Person Or Organization Depends Ultimately On Public Approval, And Is Therefore Faced With The Problem Of Engineering The Public's Consent To A Program Or Goal.