Water, That Wonderful, Flowing Medium, The Luck

In Fast-moving, Progress-conscious America, The Consumer Expects To Be Dizzied By Progress. If He Could Completely Understand Advertising Jargon He Would Be Badly Disappointed. The Half-intelligibility Which We Expect, Or Even Hope, To Find In The Latest Product Language Personally Reassures Each Of Us That Progress Is Being Made: That The Pace Exceeds Our Ability To Follow.

More Appealing Than Knowledge Itself Is The Feeling Of Knowledge.

Climaxing A Movement For Calendar Reform Which Had Been Developing For At Least A Century, In 1582 Pope Gregory Ordained That October 4 Was To Be Followed By October 15.

The Most Refined Skills Of Color Printing, The Intricate Techniques Of Wide-angle Photography, Provide Us Pictures Of Trivia Bigger And More Real Than Life. We Forget That We See Trivia And Notice Only That The Reproduction Is So Good. Man Fulfils His Dream And By Photographic Magic Produces A Precise Image Of The Grand Canyon. The Result Is Not That He Adores Nature Or Beauty The More. Instead He Adores His Camera - And Himself.

It Is Very Unlikely That The Computer Will Displace The Books, Except In Areas Where We Need Information Speedily.