Watching How Customers Actually Use A Product

My Conclusion: Management Is The Most Noble Of Professions If It's Practiced Well. No Other Occupation Offers As Many Ways To Help Others Learn And Grow, Take Responsibility And Be Recognized For Achievement, And Contribute To The Success Of A Team.

Its Actually Really Important That You Succeed At What Youre Succeeding At, But That Isnt Going To Be The Measure Of Your Life.

The Whole Enterprise Of Teaching Managers Is Steeped In The Ethic Of Data-driven Analytical Support. The Problem Is, The Data Is Only Available About The Past. So The Way Weve Taught Managers To Make Decisions And Consultants To Analyze Problems Condemns Them To Taking Action When Its Too Late.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

Government Mandates, Incidentally, Are Likely To Distort Rather Than Solve The Problem Of Finding A Market. I Would, Therefore, Force My Organization To Live By Its Wits Rather Than To Rely On Capricious Subsidies Or Non-economic-based Regulation To Fuel My Business.