Want To Accomplish Something, Any-damn-thing? Sharpen Your

The Common Wisdom Is That ... Managers Have To Learn To Motivate People. Nonsense. Employees Bring Their Own Motivation.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.

Leaders Win Through Logistics. Vision, Sure. Strategy, Yes. But When You Go To War, You Need To Have Both Toilet Paper And Bullets At The Right Place At The Right Time. In Other Words, You Must Win Through Superior Logistics.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

Oh Lord, There It Is Again. The Question;" What Kind Of Business Should I Start?" Incidentially, It Has A Twin That Also Sets Me Off: "what Should I Specialize In During The Second Year Of My Mba Studies?" Sorry, But Those Are Two Of The Most Profoundly Upsetting Questions Anyone Can Ask - Upsetting Because The Answer Should Be Obvious: Do What Turns You On, Not What The Statistics Say Is Best.