Violence, Whether Spiritual Or Physical, Is A

The Alphabet And Print Technology Fostered And Encouraged A Fragmenting Process, A Process Of Specialism And Detachment. Electric Technology Fosters And Encourages Unification And Involvement.

Advertising Is An Environmental Striptease For A World Of Abundance.

The Tv Camera Has No Shutter. It Does Not Deal With Aspects Or Facets Of Objects In High Resolution. It Is A Means Of Direct Pick-up By The Electrical Groping Over Surfaces.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

The Story Begins Only When The Book Closes.