Users Do Not Care About What Is

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

Users Do Not Care About What Is Inside The Box, As Long As The Box Does What They Need Done.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

If I Am Correct, The Use Of A Product Based On Modelessness And Monoty Would Soon Become So Habitual As To Be Nearly Addictive, Leading To A User Population Devoted To And Loyal To The Product.

A Computer Shall Not Harm Your Work Or, Through Inaction, Allow Your Work To Come To Harm.