Trying Too Hard To Follow Every Trend.

I Knew Exactly What I Wanted To Do. I Wanted To Build Some Kind Of Lifestyle Brand That Was Preppy And Cool.

I Think It Is Really Important To Have A Sense Of Business. As A Designer You Can Get So Wrapped Up In The Design And Fashion Side That You Forget The Business Side.

I Think Preppy Stands For Optimism, Confidence, Energy And Authenticity.

When I Am In London, I Think My Favourite City Is London, But When I Am In New York, I Feel It Is New York. It Is Very Hard To Choose Between The Two.

If It Weren't For Rock'n'roll, I Wouldn't Be A Designer