Trends, Like Horses, Are Easier To Ride

Intuition Becomes Increasingly Valuable In The New Information Society Precisely Because There Is So Much Data.

Almost All Change Is Evolutionary, Not Revolutionary... Expectations Always Travel At Higher Speeds.

In Turbulent Times, In Times Of Great Change, People Head For The Two Extremes: Fundamentalism And Personal, Spiritual Experience.

America Is A Bottom-up Society, Where New Trends And Ideas Begin In Cities And Local Communities...my Colleagues And I Have Studied This Great Country By Reading Its Newspapers. We Have Discovered That Trends Are Generated From The Bottom Up.

The More Technology We Introduce Into Society, The More People Will Aggregate, Will Want To Be With Other People: Movies, Rock Concerts, Shopping.