Treat The Customer As An Appreciating Asset.

Old: Be No.1 Or No.2 In Your Market. New: Find A Niche, Create Something New.

The New Idea Either Finds A Champion Or It Dies. No Ordinary Involvement With A New Idea Provides The Energy Required To Cope With The Indifference And Resistance That Change Provokes.

Leaders Do Stuff That Matters.

Excellence Is Not An Aspiration. Excellence Is What You Do In The Next Five Minutes.

Creating In All Employees The Awareness That Their Best Efforts Are Essential And That They Will Share In The Rewards Of The Company's Success.