Treat The Customer As An Appreciating Asset.

How Do You Humiliate And Demean Someone And Then Expect Him Or Her To Care About Product Quality.

I Imagine A School System That Recognizes Learning Is Natural, That A Love Of Learning Is Normal, And That Real Learning Is Passionate Learning. A School Curriculum That Values Questions Above Answers...creativity Above Fact Regurgitation...individuality Above Conformity.. And Excellence Above Standardized Performance..... And We Must Reject All Notions Of 'reform' That Serve Up More Of The Same: More Testing, More 'standards', More Uniformity, More Conformity, More Bureaucracy.

If Not Excellence, What? If Not Excellence Now, When?

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

Nothing Good Or Great Can Be Done In The Absence Of Enthusiasm.