Treat Different People Differently. Anything Else Is

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

The Only Long-term Motivation Is Self Motivation. So Hire People Who Are Self Motivated And Get Out Of Their Way.

Leadership Is A Choice. It's The Choice Not To Do Nothing.

An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.