Leaders Do Stuff That Matters.

It Doesn't Matter What Product Or Service You're Offering; There Is Unlimited Ability To Improve The Quality Of Anything.

Stellar Teams Are Invariably Made Up Of Quirky Individuals Who Typically Rub Each Other Raw, But They Figure Out - With The Spiritual Help Of A Gifted Leader - How To Be Their Peculiar Selves And How To Win Championships As A Team...at The Same Time.

Old: Be No.1 Or No.2 In Your Market. New: Find A Niche, Create Something New.

Excellence Is Not An Aspiration. Excellence Is What You Do In The Next Five Minutes.

The Idea Of Intimately Entwining With Customers [to Get Ideas] Is An Idea Whose Time Has Come.