To Whom Much Is Given, Much Is

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

I Dont Consider The Bloody Roi.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.

Creativity And Innovation Are Something You Can’t Flowchart Out. Some Things You Can, And We Do, And We’re Very Disciplined In Those Areas. But Creativity Isn’t One Of Those. A Lot Of Companies Have Innovation Departments, And This Is Always A Sign That Something Is Wrong When You Have A Vp Of Innovation Or Something. You Know, Put A For-sale Sign On The Door.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.