I Am Who I Am, And I'm

Our Competition Is Different. They're Confused. They Chased After Netbooks. Now They're Trying To Make Pcs Into Tablets And Tablets Into Pcs. Who Knows What They'll Do Next?

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

Apple Has Lost A Visionary And Creative Genius, And The World Has Lost An Amazing Human Being.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

I Learned That Focus Is Key. Not Just In Your Running A Company, But In Your Personal Life As Well.