I Am Who I Am, And I'm

I Don't Think Apple Has To Own A Content Business.

Our Message, To People Around The Country And Around The World, Is This: Apple Is Open. Open To Everyone, Regardless Of Where They Come From, What They Look Like, How They Worship Or Who They Love.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

Anything Can Change, Because The Smartphone Revolution Is Still In The Early Stages.

Creativity Is People Who Care Enough To Keep Thinking About Something Until They Find The Simplest Way To Do It.