To Thales The Primary Question Was Not

Character May Almost Be Called The Most Effective Means Of Persuasion.

Of Mankind In General, The Parts Are Greater Than The Whole.

Man Is A Goal-seeking Animal. His Life Only Has Meaning If He Is Reaching Out And Striving For His Goals.

There Are Two Distinctive Peculiarities By Reference To Which We Characterize The Soul (1) Local Movement And (2) Thinking, Discriminating, And Perceiving. Thinking Both Speculative And Practical Is Regarded As Akin To A Form Of Perceiving; For In The One As Well As The Other The Soul Discriminates And Is Cognizant Of Something Which Is.

Rhetoric Is Useful Because The True And The Just Are Naturally Superior To Their Opposites, So That, If Decisions Are Improperly Made, They Must Owe Their Defeat To Their Own Advocates; Which Is Reprehensible. Further, In Dealing With Certain Persons, Even If We Possessed The Most Accurate Scientific Knowledge, We Should Not Find It Easy To Persuade Them By The Employment Of Such Knowledge. For Scientific Discourse Is Concerned With Instruction, But In The Case Of Such Persons Instruction Is Impossible.