To Satisfy The Customer Is The Mission

One Does Not "manage" People. The Task Is To Lead People.

Profit Is Not A Cause But A Result-

There Is Nothing So Useless As Doing Efficiently That Which Should Not Be Done At All.

What We Are Good At Comes Easy, And We Believe That Unless It Comes Hard, It Can't Be Very Good.

We Can Ill Afford To Have Activities Conducted As "non-profit," That Is, As Activities That Devour Capital Rather Than Form It, If They Can Be Organized As Activities That Form Capital, As Activities That Make A Profit.