To Satisfy The Customer Is The Mission

Information Is The Manager's Main Tool, Indeed The Manager's Capital, And It Is He Who Must Decide What Information He Needs And How To Use It.

Efficiency Is Doing Better What Is Already Being Done.

Results Are Obtained By Exploiting Opportunities, Not By Solving Problems.

Decisions Exist Only In The Present.

For The Social Ecologist Language Is Not "communication." It Is Not Just "message." It Is Substance. It Is The Cement That Holds Humanity Together. It Creates Community And Communication. ...social Ecologists Need Not Be "great" Writers; But They Have To Be Respectful Writers, Caring Writers.