There Needs To Be Conviction And Action

In My First Career I Had Founded My Own Company, With A Group Of Mit Professors, Before Coming To Harvard To Finish My Doctorate, And So I Had A Deep Respect For The Brains, Talent, And Dedication Of Managers. That Made It Hard For Me To Believe The Attributions In The Business Press That Stupid Management Was To Blame. So I Looked Elsewhere For An Explanation.

The Innovations Are Far More Important Because The Technology Itself Has Now Way To Impact The World For Good Until It's Embedded In The Business Model. Innovation It's The Combination Of The Simplifying Technology And The Business Model.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

One Of The Factors That Make Great Companies So Great Is That They Have Processes That Allow Them To Solve Difficult Problems Again And Again. These Processes Have Developed Over Time As Teams Have Successfully Wrestled With A Certain Type Of Challenge. Eventually, People Begin To Say, "this Is Just How We Do Something Around Here." The Problem Develops When That Team Then Has To Solve A Very Different Set Of Challenges. The Processes That Are Such Strengths Can Be Crushing Liabilities.

Steve Jobs And Apple Taught Us That Profit Is Not The Ultimate Goal, But Rather A Consequence Of Something Greater.