One Either Meets Or One Works.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Entrepreneurs Believe That Profit Is What Matters Most In A New Enterprise. But Profit Is Secondary. Cash Flow Matters Most.

Communication Is Always "propaganda." The Emitter Always Wants "to Get Something Across."

Executives Owe It To The Organization And To Their Fellow Workers Not To Tolerate Nonperforming Individuals In Important Jobs.

An Employer Has No Business With A Man's Personality... The Task Is Not To Change Personality, But To Enable A Person To Achieve And To Perform.