There Is No Knowledge Without Theory.

Managers Don't Like Giving Appraisals, And Employees Don't Like Getting Them. Perhaps They're Not Liked Because Both Parties Suspect What The Evidence Has Proved For Decades: Traditional Performance Appraisals Don't Work.

Monetary Rewards Are Not A Substitute For Intrinsic Motivation.

Management's Job Is To Know Which Systems Are Stable And Which Are Not.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

When We Cooperate, Everybody Wins.