There Is Beauty When Something Works And

A Lot Of What We Are Doing Is Getting Design Out Of The Way.

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.

There Are A Thousand No's For Every Yes.

Simplicity Is Not The Absence Of Clutter.

To Design Something Really New And Innovative You Have To Reject Reason.