The Typical American Reports Making About 70

When Companies Try To Guess What Consumers Want, They Essentially Make The Choice For Consumers.

Balancing Hopes, Desires And An Appreciating Of The Possibilities With A Clear-eyed Assessment Of The Limitations: That Is The Art Of Choosing.

We Have The Ability To Create Choice By Altering Our Interpretations Of The World.

Also If They Choose From More Options Than Fewer Options They're Less Satisfied With What They Choose And That Is True Whether They're Choosing Chocolates Or Which Job Offer To Accept.

If You Truly Have Expertise - And Expertise Can Be Say A Chess Master Who Has Really Mastered Something Or An Artist Or A Musician Of Some Sort You Know If You Give A Jazz Musician.