Listen To Your Fear But Don't Obey

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

Design Is The Last Great Competitive Advantage.

If It's Worth Doing, It's Worth Doing Well.

Good Marketers Tell A Story.