Listen To Your Fear But Don't Obey

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.

No More Than Six Words On A Slide. Ever. There Is No Presentation So Complex That This Rule Needs To Be Broken.

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Your Best Customers Are Worth Far More Than Your Average Customers.