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The Thing About Branding Is It Isn't Etched In Stone. A Brand Is A Mark Or An Image Or A Perception We Stamp On A Product, A Concept Or An Ideal, But It Doesn't Last Forever. Like Anything Else, It Needs To Be Nurtured And Reinforced, Or It Will Start To Fade.
-Daymond John
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The Thing About Branding Is It Isn't

Daymond John
The Thing About Branding Is It Isn't Etched In Stone. A Brand Is A Mark Or An Image Or A Perception We Stamp On A Product, A Concept Or An Ideal, But It Doesn't Last Forever. Like Anything Else, It Needs To Be Nurtured And Reinforced, Or It Will Start To Fade.
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