The Self-edited Author Is As Foolish As

Entrepreneurship Is Not For Everyone.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.

Try Stuff. I Also Used To Believe That It's Better To Be Smart Than Lucky Because If You're Smart You Can Out-think The Competition. I Don't Believe That Anymore-this Is Not To Say That You Should Strive For A High Level Of Stupidity. My Point Is That Luck Is A Big Part Of Many Successes, So (a) Don't Get Too Bummed Out When You See A Bozo Succeed; And (b) Luck Favors The People Who Try Stuff, Not Simply Think And Analyze. As The Chinese Say, "one Must Wait For A Long Time With Your Mouth Open Before A Peking Duck Flies In Your Mouth."

I Learned How Difficult It Is To Self-publish A Book. It's Complex, It's Confusing, It's Idiosyncratic.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.