The Secret Is To Make Sure The

Cooking Today Is A Young Man's Game, I Don't Give A Bollocks What Anyone Says.

The Minute You Start Compromising For The Sake Of Massaging Somebody's Ego, That's It, Game Over.

How Many Chefs Do We Know That Prefer Cooking For Chefs Than They Do Customers, Yet Customers Are Returning Repeatedly And It's The Level Of Support That Determines The Level Of Success That Restaurant Will Have.

Videoing, Lifting It, Prodding It, And Five Minutes Later They Might Even Eat It! That First Approach To The Naked Eye Is Crucial, So When You See Pictures Coming Through On Your Social Media, It Does Push You To Be A Little More Creative And Raise The Bar A Little Bit Higher.

If A Chef Says To You That He Sits Down And Eats Dinner Before Service, Then It's Bulls***. And If They Do, Then I'd Tell Them That They Are A Fat F***! You Shouldn't Indulge, Because You Need To Keep Your Palate On Edge, And Keeping It On Edge Is All About Small Attention To Detail And Tweaking Along The Way.