The Real Importance Of Reading Is That

People Think First Love Is Sweet, And Never Sweeter Than When That First Bond Snaps. You've Heard A Thousand Pop And Country Songs That Prove The Point; Some Fool Got His Heart Broke. Yet That First Broken Heart Is Always The Most Painful, The Slowest To Mend, And Leaves The Most Visible Scar. What's So Sweet About That?

As A Species We're Fundamentally Insane. Put More Than Two Of Us In A Room, We Pick Sides And Start Dreaming Up Reasons To Kill One Another. Why Do You Think We Invented Politics And Religion?

Waiting Rooms Were Made For Books-of Course! But So Are Theater Lobbies Before The Show, Long And Boring Checkout Lines, And Everyone's Favorite, The John.

How Many Times, Over How Many Years, Had He—a Grown Man—asked For The Mercy Of Another Chance? He Was Suddenly So Sick Of Himself, So Revolted, That He Could Have Groaned Aloud.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.