The Real Achiever Do One Thing At

It's More Important To Do The Right Thing Than To Do Things Right.

It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass.

Efficiency, Which Is Doing Things Right, Is Irrelevant Until You Work On The Right Things.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Managers Are The Basic And Scarcest Resource Of Any Business Enterprise.