The Product Is Second To Managing The

If You Feel Like It's Difficult To Change, You Will Probably Have A Harder Time Succeeding.

No One In My Family Had A Retail Or Marketing Background. They Were Professionals. They Didn't Understand Just What I Was Doing By Going Into Retailing. After I Started, Though, It Got Into My Blood. I Knew This Was What I Wanted.

Women Are Clearly The Major Consumers In Far More Than Just Female Categories. It Doesn't Matter Whether It Is Purchases Of Cars, Cosmetics, Or Even Products For Men, Female Consumption Power Is The Leading Consumption Power In The World. Any Company That Overlooks The Woman As The Decision Maker Is Making A Huge Mistake.

The Product Is Second To Managing The People.

The Game In Beauty Is Changing So Much, If Your Product Isn't High Tech Or Can't Make A Unique Performance Claim - Plump Your Lips, Reduce Your Lines, Look Glossy, And Stay On For 24 Hours - You Can't Go To Market Today. I'm Not Just Talking About A $20 Lipstick, But A $5 Lipstick!