Low Price Is A Great Way To

Sooner Or Later, Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic.

Dig Your Well Before You're Thirsty.

It's Uncomfortable To Challenge The Status Quo.

Marketing Isn't Done By Computers, It's Done By People. And People Who Sense Opportunity And Have The Confidence To Be Remarkable Will Always Defeat Defensive Actions By People Who Have Given Up.

You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.