The Only Reason The Word "brand" Gets A Little Tiresome Is That Something That Is Complex And Wonderful And Deep Begins To Sound Like A Can Of Tomato Soup. I Recoil At That, But I'm Used To It. I Know What It Means: It Means That The New Yorker Is Not Merely The Magazine That Comes Out In Print Once A Week. It's The Web Site, It's The Festival, It's Our Mobile Application - All These Things - And What They Stand For And What They Mean.
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The Only Reason The Word "brand" Gets
David Remnick
The Only Reason The Word "brand" Gets A Little Tiresome Is That Something That Is Complex And Wonderful And Deep Begins To Sound Like A Can Of Tomato Soup. I Recoil At That, But I'm Used To It. I Know What It Means: It Means That The New Yorker Is Not Merely The Magazine That Comes Out In Print Once A Week. It's The Web Site, It's The Festival, It's Our Mobile Application - All These Things - And What They Stand For And What They Mean.
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