The Net Is Not A Single Home.

What's Really Going On Here Is, This Is A Media Shift. It's Comparable To What Happened In The 1950s And The Birth Of Electronic Mass Media Back Then.this Is The Birth Of A New Kind Of Personal Media, Where, Instead Of We're All Watching One Program, We're All Watching Each Other. And The History Of Media Makes It Really Clear. Whenever We Have A Big Innovation, The First Wave Of Stuff We Do Is Pretty Crummy. The Printing Press Gave Us Pornography, Cheap Thrillers, And How-to Books. Television Gave Us Newt Minow's Vast Wasteland.

There's Almost No Way Of Doing Importing Honestly, Because If You Do You're At Such A Disadvantage Competitively. So People Spend Huge Amounts Of Effort Getting Around Stupid Laws And Not Paying Taxes.

The Nature Of Business And Government Has Been To Build A Surplus And Self-perpetuate, But The Internet Fosters And Rewards Smaller, More Fluid Organizations.

In The Space Of Three Weeks, I Met A Fair Bunch Of The Guys Who Were Just Starting Those Little Programmers' Co-ops, And Everybody Was Talking About Starting Businesses.

People Have To Understand That They Can Reject Technology. They Can Turn Off Their Cell Phone. They Can Stop Looking At Their E-mail. It's There If They Want It. It's Not Being Forced On Them.