The Miracle Of Your Being Cannot Escape

We Happily Give Up Our Freedom And Our Income In Exchange For Having Someone Else Take Responsibility For Telling Us What To Do Next.

It's Unlikely That You'll Create Something Scarce Without Doing Something Risky To Get There.

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.

When You Fall In Love With The System, You Lose The Ability To Grow.