We've Been Trained To Prefer Being Right

We Believe What We Want To Believe, And Once We Believe Something, It Becomes A Self-fulfilling Truth.

It Doesn't Matter If You're Right, It Matters If You Are Understood.

Marketing That Works Is Marketing That People Choose To Notice.

The Best Way To Honor Someone Who Has Said Something Smart And Useful Is To Say Something Back That Is Smart And Useful. The Other Way To Honor Them Is To Go Do Something With What You Learned.

Your Being Alone Is Important And Has Validity Beyond Any Philosophy. That Is The Message That You Are Trying To Give To Yourself. You Are Each Trying To Rediscover For Yourselves, In Your Terms Now - After Centuries Of Myths And Distortions - The Validity Of Your Own Beings.