The Magic Formula That Successful Businesses Have

It's Not Enough To Be Close To The Customer. You've Got To Be Glued To The Customer.

Customers Perceive Service In Their Own Unique, Idiosyncratic, Emotional, Irrational, End-of-the-day, And Totally Human Terms. Perception Is All There Is!

Skill At Creating, Exploiting, And Exiting Crucial Alliances Beats Ownership Of Fixed Assets

The Greatest Difficulty In The World Is Not For People To Accept New Ideas, But To Make Them Forget Old Ideas.

Transforming Leadership, [is Defined As] Leadership That Builds On Man's Need For Meaning, Leadership That Creates Institutional Purpose ... He Is The Value-shaper, The Exemplar, The Maker Of Meanings ... He Is The True Artist, The True Pathfinder.