The Job Is Not The Work.

Marketing Is A Contest For People's Attention.

The Key To Getting A Reputation For Being Brilliant Is Actually Being Brilliant, Not Just Acting Like You Are.

If You Wait Until You Are Ready, It Is Almost Certainly Too Late.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

I Don't Think We Have Any Choice. I Think We Have An Obligation To Change The Rules, To Raise The Bar, To Play A Different Game, And To Play It Better Than Anyone Has Any Right To Believe Is Possible.