Competence Is The Enemy Of Change!

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

In A Battle Between Two Ideas, The Best One Doesn't Necessarily Win. No, The Idea That Wins Is The One With The Most Fearless Heretic Behind It.